Just what exactly is social bookmarking? Social bookmarking sites like Delicious, Reddit, Digg and StumbleUpon, are online services that let users add, edit and share bookmarks of documents on the web. The wonderful thing about these sites is that you can use them to help your business in several different ways.
If your content is ranked high enough on a social bookmarking site, you can get increased targeted traffic to your website or blog. It is important to remember that your content can get downvoted on some sites, which can hurt your online reputation. The best way to counteract this is to only post relevant and interesting content. Also, by having social bookmaker buttons on your website, you will increase the likelihood that someone will post your content to a social bookmarking site. Some users will even post your content on several bookmarking sites.
Not only will you get traffic from users of the site but you will also get faster indexing from search engines. When you are posted on a social bookmarking site, you have more backlinks to your site. This gives you extra chances to show up on searches. Say hello to free search engine optimization! Any time you have the opportunity to spread your name around the web for free (and legitimately), you should take it. The higher number of quality backlinks, the better your website will rank on search engines.
Take note to tag properly when adding a link to a site. Tagging allows other readers to find your link easily by searching for the relevant key words. Take for instance this article. If I were to upload this article to a social bookmarking site, I would want to add some relevant tags like “internet marketing” and/or “social bookmarking”. This would insure that readers interested in those topics could find my article quickly.
Another important thing to remember when using social bookmarking as an internet marketing strategy is that it’s a bad idea to only post your content to these sites. People will consider you to be a source of spam if you are only promoting yourself and your links. Get engaged and be a participant on all levels of social bookmarking sites but posting not only your own content but other people’s as well. The last thing you want to do is ruin your online reputation by being seen as a spammer.
Now there are a lot of social bookmarking sites out there but some of the most popular include Delicious, Reddit, Digg and StumbleUpon. Delicious has a very simple interface without a lot of fancy bells and whistles but a lot of content. Reddit is a site where you can post anything and then other users will either upvote or downvote the content you’ve posted. Digg is another place to find the most talked about links on the web, where users “digg” or upvote the links they like the best. StumbleUpon has a different twist on the idea by giving you one page at a time that you can either stay on and read more about or swipe to the next article. There are many other social bookmarking sites available to you but these are some of the most prominent.
Lastly, take the time to research each site before deciding whether it would be worth your time to promote your content on this site. You may find that some sites won’t work for your niche but others will. Your target niche audience may not be on one site but on another. Don’t waste your time promoting if your target audience isn’t there!